A between the Indian unit of Japan’s and Zee Entertainment to create a $10 billion TV enterprise will potentially hurt competition by having “unparalleled bargaining power”, the country’s antitrust wa­tchdog found in an initial review, according to an official notice seen by Reuters.

The Competition Commission of India’s (CCI’s) August 3 notice to the two stated the watchdog is of the view that a further investigation is merited. and Zee in December decided to merge their television channels, film assets and streaming platforms to create a powerhouse in a key media and entertainment growth market of 1.4 billion people, challenging rivals like Walt Disney Co.

The CCI’s findings will delay regulatory approval of the deal and could force the to propose changes to its structure, three Indian lawyers familiar with the process said. If that still fails to satisfy the CCI, it could lead to a prolonged approval and investigation process, they added.

Zee in a statement said it continues to take all the required legal steps to complete all the necessary approval processes for the proposed . The and in India did not immediately respond to requests for comment.

In its 21-page notice, the said its initial review shows the proposed deal would place the combined entity in a “strong position” with around 92 channels in India, also citing Sony’s global revenue of $86 billion and assets of $211 billion.

“Such apparently humongous market position would enable the combined entity to enjoy an un-paralleled bargaining power,” the said in its notice, adding the combined entity could increase the price of channel packages.

It gave the two 30 days from August 3 to respond. The initial review shows the deal is likely to cause an “appreciable adverse effect on competition”, the watchdog said.

“Thus, it is considered appropriate to conduct further inquiry into the matter.”

Zee’s managing director Punit Goenka said in a media interview in December he sees the relative value of the combined entity as “potentially close to $10 billion” and expected all necessary approvals by October this year.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

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