After grocery, consumers can now order 14 from a quick e-commerce platform. Blinkit on Friday announced its tie-up with Apple reseller Unicorn Infosolutions to deliver iPhones and other Apple accessories in just 10 minutes.

This is the first time that Apple products or any electronic item will be sold by a quick e-commerce platform. This service will be available in Delhi and Mumbai for now.

Albinder Dhindsa, founder and CEO, Blinkit, said in a tweet: “We have partnered with @UnicornAPR to bring and accessories to Blinkit customers within minutes.”

When asked if Blinkit shall keep Apple products inventory at its warehouse, a company spokesperson said: “We have partnered with Unicorn, one of the most prominent resellers of Apple products in India, to market and deliver 14 and other Apple products. Our delivery partners will be delivering products utilising Unicorn’s inventory.”

This may be well the starting point of Blinkit in the electronics segment, which will be a big competition for e-commerce players, such as Flipkart and Amazon where electronic products form the biggest sale category.

“Our mission is to enable online commerce for different categories of local businesses. Our focus is on instant use cases and everything is part of that…we are a lifestyle platform that serves all needs, daily or otherwise, in the fastest and safest manner possible. We don’t see ourselves moving away from the grocery space, but we do see ourselves entering many other spheres of consumer use case,” said the company spokesperson when asked if it will enter other categories.

Analysts believed that though Apple getting sold through a quick e-commerce platform would be a first, it may not impact its sales figure. “Apple is a pull product; channels do not play a big part in sales. Yes, those who buy Apple products want products instantly but for them the experience matters, too. Will Blinkit be able to maintain that experience factor?,” said Faisal Kawoosa, founder and chief analyst, Techarc.

They were also of the opinion that delivery of electronic products on the same day has been happening for sometime now. “When it comes to Apple or premium category products, in India, that cohort is small and unlike e-commerce players who would give discounts, a quick commerce player will not be able to. Indian users like to leverage offers while buying products,” said another analyst.

Unicorn has 38 points of interaction nationwide, with Apple Mono Brand Stores and Apple Authorised Service Centres in Mumbai, Pune, Gurugram, Ahmedabad, Lucknow, Chandigarh, and New Delhi.

From grocery to electronics

•Blinkit will be the first quick e-com platform to deliver electronic products

•This move shall put it in direct competition with Flipkart and Amazon

•Analysts do not see a major impact because of lack of competitive discounts; say Indian users leverage offers while buying products

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By fintax360

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